Privacy Policy

Last updated: September 21, 2026

This Privacy Policy describes how Serenus Beauty & Wellness (“we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit serenusbeauty.com (the “Site”), purchase our products, communicate with us, or otherwise use our services (collectively, the “Services”). By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Personal information we collect

The information we collect depends on how you interact with us and may include:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Order and account information, such as products viewed or purchased, order history, returns, account credentials, preferences, and customer-service communications.
• Payment information, such as payment method and billing details. Payments are processed by our payment providers, and we generally do not receive or store complete payment-card numbers.
• Device and usage information, such as IP address, browser and device type, operating system, network information, pages viewed, links clicked, referring pages, and dates and times of visits.
• Marketing information, such as your email or SMS preferences and interactions with promotional messages.
• Content you provide, such as product reviews, photos, survey responses, and messages sent to us.
• Information from third parties, including ecommerce, payment, fulfillment, analytics, advertising, fraud-prevention, and social-media providers.

Please do not send us sensitive personal or medical information unless it is necessary for a request and we specifically ask for it.

2. How we collect information

We collect personal information directly from you, automatically through cookies and similar technologies, and from service providers and business partners. Some information is required to complete a purchase, deliver an order, create an account, or respond to a request. If you do not provide it, we may be unable to provide the relevant Service.

3. How we use personal information

We may use personal information to:

• Provide, operate, and improve the Services;
• Process payments, fulfill and deliver orders, and manage returns or refunds;
• Create and maintain customer accounts;
• Respond to questions, requests, reviews, and customer-service matters;
• Send transactional messages and, where permitted, marketing communications;
• Personalize the Site and measure the effectiveness of advertising;
• Detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity;
• Maintain business records, enforce our terms, and protect our rights and the rights of others; and
• Comply with legal, tax, accounting, and regulatory obligations.

4. Cookies and similar technologies

We and our service providers use cookies, pixels, tags, and similar technologies to keep the Site functioning, remember preferences, understand traffic and performance, prevent fraud, and support advertising. Some cookies are necessary for the Site to operate. Others may be optional, depending on your location.

You can manage cookies through available consent tools and your browser settings. Blocking some cookies may affect Site features. Where required, we honor recognized opt-out preference signals, such as Global Privacy Control, for the browser and device sending the signal.

5. How we disclose personal information

We may disclose personal information to:

• Shopify, which hosts and powers our online store;
• Service providers that support payments, order processing, shipping, customer service, communications, analytics, advertising, security, fraud prevention, reviews, and information technology;
• Business and marketing partners, consistent with your choices and applicable law;
• Professional advisers, such as accountants, lawyers, insurers, and auditors;
• Authorities or other parties when reasonably necessary to comply with law, respond to legal process, enforce our agreements, prevent harm, or protect rights and safety; and
• Parties to a business transaction, such as a merger, financing, reorganization, acquisition, or sale of assets.

We do not disclose personal information except as described in this policy or with your direction or consent.

6. Targeted advertising and privacy choices

We may work with advertising and analytics partners that collect or receive information about your activity over time and across websites to provide or measure personalized advertising. Under certain U.S. state privacy laws, this activity may be considered “selling,” “sharing,” or “targeted advertising,” even when no money is exchanged.

Depending on where you live, you may opt out through the “Your Privacy Choices” or data-sharing opt-out page available on our Site, through an available cookie-preference tool, or by using a supported Global Privacy Control signal. Your choices may apply only to the browser and device you use unless you are signed in and applicable law requires otherwise.

7. Marketing communications

You may unsubscribe from marketing emails by using the unsubscribe link in the message. You may opt out of marketing text messages by following the instructions provided in the message. We may still send non-promotional communications, such as order confirmations, shipping updates, account notices, and responses to your requests.

8. Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to provide Services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary based on the type of information, our relationship with you, and legal requirements.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no system, transmission, or storage method is completely secure. Please use a strong, unique password and notify us if you believe your account or information has been compromised.

10. Your privacy rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information; to opt out of certain targeted advertising, sales, or sharing; to limit certain uses of sensitive personal information; and to appeal a decision concerning a privacy request. You may also withdraw consent where processing relies on consent.

To exercise an applicable right, contact us using the method below or use the privacy-choice tools provided on the Site. We may need to verify your identity before completing a request. You may use an authorized agent where permitted by law, but we may request proof of authorization and identity verification. We will not unlawfully discriminate against you for exercising a privacy right.

These rights are not absolute. We may deny or limit a request where permitted by law, such as when information must be retained for legal compliance, security, fraud prevention, or completion of a transaction.

11. Children’s privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action. We do not knowingly sell or share the personal information of consumers under 16 for targeted advertising without legally required authorization.

12. Third-party websites and services

The Site may contain links to or integrations with third-party websites and services. Their privacy and security practices are governed by their own policies, not this Privacy Policy. Review those policies before providing personal information.

13. International data transfers

Our service providers may process information in the United States and other countries where they operate. Privacy laws in those locations may differ from those in your home jurisdiction. Where required, appropriate safeguards are used for cross-border transfers.

14. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, Services, technology, or legal obligations. We will post the updated version on the Site and revise the “Last updated” date. Where required by law, we will provide additional notice.

15. Contact us

For questions about this Privacy Policy or to submit a privacy request, contact Serenus Beauty & Wellness through the contact information or contact page provided on serenusbeauty.com.

This policy is provided as a general business template and is not legal advice. Privacy requirements vary based on your practices and the locations of your customers.